Visual storytelling has been the constant in Shana Sigmond’s career, serving as the lens for every discipline, medium, and collaboration. Shana Sigmond’s design studio in New York City is the embodiment of that visual storytelling and creates singular spaces that communicate her clients’ individual stories.
The Studio moves with range and precision between interior architecture and decoration; bespoke furnishings, lighting, hardware, and materials; and creative collaborations spanning art, culture, and fashion. The Studio creates expressive worlds, informed by an expansive library of references, a reverence for craftsmanship and tactility, an enduring affinity for art across centuries, and a literary sensibility refined over Shana’s career.
Shana’s path began in film, following her studies in Art History. She helped shape visual worlds for Academy Award–winning productions, working alongside directors such as David Fincher, Steven Soderbergh, Francis Ford Coppola, Robert Zemeckis, Tony Scott, and Cameron Crowe on films including Ocean's Eleven, Traffic, Almost Famous, Wag the Dog, Outbreak, Forrest Gump, and JFK. Cinematic design is inherently ephemeral; sets exist only briefly yet must evoke fully realized, authentic worlds. Shana’s work in film sparked a desire to create environments that endure — holding memories, emotions, and lived experiences.
A move from Los Angeles to New York opened the next chapter. There, Shana's vision steered the development and realization of a wide breadth of acclaimed projects for the National Design Award–winning firms Peter Marino Architect and Roman and Williams. These included cultural landmarks such as Ace Hotel, Hotel Emma, Chicago Athletic Association, The Standard High Line, and High Line Hotel; celebrated restaurants including Andrew Carmellini’s Lafayette and Facebook’s (now Meta) Commissary; luxury boutiques across fashion capitals and cultural centers for Louis Vuitton, Chanel, Christian Dior, Celine, Loewe, and Hublot; and private residences featured in The World of Interiors. Each project was deliberately conceived to seduce the eye, ignite imagination, and elevate the realm of experience.
Shana’s extensive expertise then led her to WeWork, where she defined a unified global visual language, directing multidisciplinary teams through a period of extraordinary expansion across cities, countries, and cultures, translating a vast, fast-moving organization into a cohesive, resonant spatial identity.
Today, after more than twenty years designing iconic cinematic, commercial, and residential environments, Shana leads her team at the Studio to tell stories through space — stories created for the people who inhabit them. Realizing distinctive environments that marry material, light, texture, proportion, and atmosphere to form living worlds that feel innately timeless and unmistakably unique is paramount to the Studio’s identity. Whether in your home, boutique, hotel, restaurant, or workplace, the Studio crafts spaces imbued with history, sentiment, artistry, and narrative depth, capable of imprinting themselves on the senses long after one has left.
