A.L.C., founded in 2009 by designer Andrea Lieberman, has just announced the opening of their first brick-and-mortar locations. The ready-to-wear label will put out three stores in 2018, as the first opened in Soho, New York on April 7th and a second in Downtown Los Angeles at the end of the year.
The opening of the new stores will be done in honor of the brand’s 10 year anniversary, and they will further represent Lieberman’s ultimate vision for A.L.C. The vision behind each store design stems from different parts of the brand’s heritage. There are also apparent features from the designer’s bi-coastal roots as well as world travels, seen through design elements such as Roman-inspired archways, skylights and vintage NYC furniture paired with California-made fixtures. Further apparent are tropical colors realized in luxurious velvet. A partnership between Lieberman and Architecture firm Janson Goldstein brought Andrea’s vision to life.
Soho will stand as the flagship location, maintaining 3,000 square feet of space. All stores were designed in focus of the customer and the spaces will allow for more personal connection. “This is our opportunity to have a direct and meaningful conversation with the women we love,” Lieberman expressed.
In celebration of this goal of personal connection, A.L.C. will launch an in-store styling program focused on enhanced customer experience. Through this, the brand will offer customers a personal, curated dressing approach, tracking back to Lieberman’s start as a stylist. In support of the stylist community, the stores will offer this service to stylists to borrow on consignment.
It must further be noted that A.L.C. will be partnering with more women led brands set to be sold in-store, with the first one being LA-based jewelry collection, The Last Line.